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Strategic Communications Leader

I work with Teneo Global as a Senior Vice President, based in Dubai, UAE. My career spans more than 15 years and three continents. Before my recent time in the UAE, I was based jointly in Austin, Texas, and San Francisco, California, as a Vice President at Hotwire Global, working with prominent B2B technology companies. I’ve led large, senior, cross-border teams throughout my career. I bring clarity and structure into ambiguous environments, excel in research-driven communications strategy, lead reputation management programs, and activate creative potential. My global experience introduces an expanded frame of reference, enabling unique insights. I am persistent and talented, and I strive to improve myself and my teams every single day.

Professional Profile

Speaking on a panel at an American Marketing Association event in California

I am a globally experienced marketing and communications leader. I’m based in Dubai, UAE, advising on strategic communications for some of the UAE’s most prominent and ambitious agendas. I returned to the UAE in 2020, after spending four years jointly in Austin, Texas, and San Francisco, California.

As a Vice President at Hotwire Global, I was among the company’s ten most senior executives, overseeing 80+ professionals in the Americas from Hotwire Global’s San Francisco office. I acted as a strategic counsel to several of the agency’s high-profile clients, including Wrike, Avaya, Commvault, Sierra Wireless, EvidentID, and Forge Global.

Filming a creative campaign in California

Before my achievements in the US, I spent 9 years in Dubai, UAE. I’ve led joint engagements with over 150 entities, including The White House, The UAE’s Prime Minister’s Office, The Clinton Foundation, Etihad Airways, Boeing, Lockheed Martin, GE, Maersk, BP, Siemens, Engie, UOP Honeywell, and many others. My teams have created exposure through the BBC, CNN, WSJ, Bloomberg, Inc. Magazine, Time Magazine, Sky News, AP, and AFP.

Before this US, I led and supported prominent leaders and companies within the UAE including Masdar Institute, Abu Dhabi National Oil Company, Abu Dhabi Ports, and Dubai Creative Clusters Authority.

Earlier Career

A client CEO interview connected to an acquisition

I’ve led major destination marketing campaigns for the Sacramento, California, region that incorporated a full spectrum of creative, digital asset development, digital marketing, social media, content marketing, public relations, event marketing, video production, experiential activations, and more. I spearheaded and led cooperative marketing programs with the Sacramento Airport, the Sacramento Kings, Golden1 Arena, SMUD, Raley’s Family of Fine Stores, Powerschool, El Dorado County, the River District, and the cities of Woodland, the Sacramento, Rancho Cordova, West Sacramento, Citrus Heights, and Elk Grove.

I led a national marketing effort focused on attracting Amazon’s HQ2 project to the Sacramento region, with video, print, digital, events, and social elements. I also led a national effort to attract startups to the region through similar platforms.

At Masdar City in Abu Dhabi, UAE, I led a transformative effort to shift perceptions surrounding the city. Overseeing a US$3 Million annual budget, my team created a 61% increase in exposure for Masdar City’s Masdar Institute in twelve months. My collaborative approach with partners gained the institute significant reach beyond its previous capabilities.

Welcoming Joe Biden to Masdar Institute

I have written feature articles for Abu Dhabi’s leading English-language paper, created books available in stores across the UAE, and launched a widely circulated magazine. As Director of Projects at the Abu Dhabi Chamber of Commerce, overseeing the UAE Academy, I led the re-launch of the Abu Dhabi School of Management (ADSM) in collaboration with a renowned UK University and led the formulation of an NQA-aligned series of vocational business training programs for corporate and public sector clients.

My work with the Abu Dhabi Municipality included the development of the marketing and communications framework for the re-addressing of the entire Abu Dhabi Emirate. Through 3 years in marketing and creative roles with Environment Agency – Abu Dhabi, I was among the founding team for the Abu Dhabi Eye on Earth Summit, which attracted international participation of over 2,000 people and featured former US president Bill Clinton.

Education and Interests

During the 2021 Ironman in Nice, France

My career has spanned 3 continents, with work in Alaska, Hawaii, California, Greece, Italy, Germany, and the United Arab Emirates. I was awarded a BSBA from the University of Southern California, with and focus on Global Business and a Minor in International Relations. I have held active PMP certification since March 2011.

My family

I am an active Ironman triathlete, trail ultramarathon runner, and Oceanman long-distance swimmer. Beyond this, I enjoy travel, hiking, skydiving, scuba diving, and other outdoor adventures. I live in Dubai, UAE, with my wife and two daughters.

My Alma Mater

The University of Southern California Marshall School of Business

I was awarded a BSBA with an emphasis on Global Business and a Minor in International Relations from the University of Southern California in May 2007. USC is ranked #6 in the US among undergraduate international business programs.

Contact Me

+971 52 143 6971 • [email protected]
Noora Tower, Dubai