In the world of big business, taking a stance on a controversial issue has generally been seen as a risky move. When a company voices…
Keith ParkerSeptember 5, 2019
Who does your company do business with? As a marketer, are you aware of the customers that pose the biggest risk to eroding your hard-earned…
Keith ParkerJuly 9, 2019
What's in a name? Well, if you are a Boeing 737 MAX, then your name carries quite a bit of, well, baggage. While Boeing's clear…
Keith ParkerJune 19, 2019
Throughout 2019, I led a number of communications efforts at Commvault with a very talented team. This video includes highlights from these efforts. https://youtu.be/e2qXcEpc46E
Keith ParkerApril 30, 2019
TechCrunch Disrupt, held annually in San Francisco, is teeming with startup founders and influencers. As an Economic Development Organization (EDO) interested in attracting startups to…
Keith ParkerNovember 20, 2017
Former Los Angeles Lakers coach Phil Jackson called Sacramento "an old cow town." The cowtown reputation persisted. Working for an organization that is tasked with…
Keith ParkerNovember 15, 2017
Enticing Amazon to create their #HQ2 in the Sacramento region In 2017, Amazon announced they would build another 'headquarters', which would be similar in size…
Keith ParkerJuly 16, 2017
The Bay Area to Sacramento? The Sacramento market isn’t exactly known for its sex appeal. Long mocked by the neighboring Bay Area, just 90 minutes…
Keith ParkerMay 8, 2017
An Overpromised City? The Masdar Institute, within Masdar City in Abu Dhabi, was founded in 2007. The city, Initiated in 2006, was envisioned to cover…
Keith ParkerNovember 21, 2016
Video Highlights Commencement Video Event Highlights Reel Dinner Highlights Reel Full Event Video Video Fillers Produced for Abu Dhabi TV Fatima Al Marzooqi Hamad Al Ansari…
Keith ParkerMay 23, 2016
Abu Dhabi Sustainability Week is a landmark event for the Masdar Institute, the wider Masdar community, and the global sustainability community as a whole. Masdar…
Keith ParkerFebruary 16, 2016
The Challenge Beginning in 2012, APCO was retained by the Masdar Institute of Science and Technology (Masdar Institute) to deliver communications support for the Public…
Keith ParkerAugust 17, 2015
The Importance of Launching The Masdar Institute is a graduate level research university, established with MIT and focused on sustainable technology. It is the focal…
Keith ParkerJuly 16, 2015
When I joined Masdar Institute, their online news was buried a few level deep on their main university website. Their focus had been primarily on print press…
Keith ParkerMay 17, 2015
At the UAE Academy, a branch of the Abu Dhabi Chamber of Commerce and Industry, we identified an opportunity to launch an MBA program into…
Keith ParkerJanuary 7, 2014
Project Background Highlights Eye on Earth focused on many topics related to environmental information networking, including Disaster Management, Oceans & Blue Carbon, Water Security, Innovative…
Keith ParkerDecember 15, 2011
About the Project As Project Manager, I was tasked with creating the Environmental Atlas of Abu Dhabi Emirate: A 200-page full color, full bleed, large-format,…
Keith ParkerMay 16, 2011
My time as a freelancer Following the recession, which hit the UAE in early 2009, my employer, IIR Middle East, laid off over half of…
Keith ParkerMay 10, 2009
Producing world-class conferences for the Middle East market During my time with IIR Middle East and IQPC Middle East, I managed several high-profile international conferences.…
Keith ParkerJuly 10, 2008
Producing exceptionally high-quality training courses at a rapid pace During my time with IIR Middle East, I produced several professional training courses. Management of these…
Keith ParkerJune 10, 2008