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Keith Parker
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    Thoughts

    Should You Ride the Fence?

    In the world of big business, taking a stance on a controversial issue has generally been seen as a risky move. When a company voices…
    Keith Parker
    Keith ParkerSeptember 5, 2019
    Case Study

    Cracking Top Tier Media for Forge Global

    From late 2018 through to early 2019, I led a team to have a transformative impact on Forge Global, a rapidly growing startup in the…
    Keith Parker
    Keith ParkerAugust 5, 2019
    Thoughts

    Can Your Clients Define Your Brand?

    Who does your company do business with? As a marketer, are you aware of the customers that pose the biggest risk to eroding your hard-earned…
    Keith Parker
    Keith ParkerJuly 9, 2019
    Thoughts

    Will Changing the Name of the 737 MAX Help?

    What's in a name? Well, if you are a Boeing 737 MAX, then your name carries quite a bit of, well, baggage. While Boeing's clear…
    Keith Parker
    Keith ParkerJune 19, 2019
    Case StudyHotwire

    Commvault 2019 Highlights Reel

    Throughout 2019, I led a number of communications efforts at Commvault with a very talented team. This video includes highlights from these efforts. https://youtu.be/e2qXcEpc46E
    Keith Parker
    Keith ParkerApril 30, 2019
    Case StudyGreater Sacramento

    Generating High-Quality C-Level Startup Relocation Video Leads at TechCrunch Disrupt

    TechCrunch Disrupt, held annually in San Francisco, is teeming with startup founders and influencers. As an Economic Development Organization (EDO) interested in attracting startups to…
    Keith Parker
    Keith ParkerNovember 20, 2017
    Case StudyGreater Sacramento

    A Cowbell Redefined: Turning a Regional Perception Problem on Its Head

    Former Los Angeles Lakers coach Phil Jackson called Sacramento "an old cow town." The cowtown reputation persisted. Working for an organization that is tasked with…
    Keith Parker
    Keith ParkerNovember 15, 2017
    Greater SacramentoProject Summary

    Creating a Marketing Pitch for Amazon HQ2

    Enticing Amazon to create their #HQ2 in the Sacramento region In 2017, Amazon announced they would build another 'headquarters', which would be similar in size…
    Keith Parker
    Keith ParkerJuly 16, 2017
    Case StudyGreater Sacramento

    Extend Your Runway: The Sacramento Marketing Campaign to Attract Companies from the Bay Area

    The Bay Area to Sacramento? The Sacramento market isn’t exactly known for its sex appeal. Long mocked by the neighboring Bay Area, just 90 minutes…
    Keith Parker
    Keith ParkerMay 8, 2017
    Case StudyMasdar Institute

    Reversing the Drop: Achieving a 61% Increase in Exposure for Masdar Institute in 12 Months

    An Overpromised City? The Masdar Institute, within Masdar City in Abu Dhabi, was founded in 2007. The city, Initiated in 2006, was envisioned to cover…
    Keith Parker
    Keith ParkerNovember 21, 2016
    Masdar InstituteProject Summary

    Leveraging Global Partnerships to Activate Masdar Institute’s 2016 Commencement Ceremony

    Video Highlights Commencement Video Event Highlights Reel Dinner Highlights Reel Full Event Video Video Fillers Produced for Abu Dhabi TV Fatima Al Marzooqi Hamad Al Ansari…
    Keith Parker
    Keith ParkerMay 23, 2016
    Masdar InstituteProject Summary

    Making Ourselves Known at Abu Dhabi Sustainability Week 2016

    Abu Dhabi Sustainability Week is a landmark event for the Masdar Institute, the wider Masdar community, and the global sustainability community as a whole. Masdar…
    Keith Parker
    Keith ParkerFebruary 16, 2016
    Case StudyMasdar Institute

    Transforming Masdar Institute’s Communications Department

    The Challenge Beginning in 2012, APCO was retained by the Masdar Institute of Science and Technology (Masdar Institute) to deliver communications support for the Public…
    Keith Parker
    Keith ParkerAugust 17, 2015
    Masdar InstituteProject Summary

    Successfully Leading Launch Events at Masdar Institute

    The Importance of Launching The Masdar Institute is a graduate level research university, established with MIT and focused on sustainable technology. It is the focal…
    Keith Parker
    Keith ParkerJuly 16, 2015
    Masdar InstituteProject Summary

    Introducing The Masdar Institute News Website and Newsletter

    When I joined Masdar Institute, their online news was buried a few level deep on their main university website. Their focus had been primarily on print press…
    Keith Parker
    Keith ParkerMay 17, 2015
    Project SummaryUAE Academy

    Launch of the ADSM MBA Program with Imperial College

    At the UAE Academy, a branch of the Abu Dhabi Chamber of Commerce and Industry, we identified an opportunity to launch an MBA program into…
    Keith Parker
    Keith ParkerJanuary 7, 2014
    GPC GroupProject Summary

    Creating the Eye on Earth Summit with Bill Clinton

    Project Background Highlights Eye on Earth focused on many topics related to environmental information networking, including Disaster Management, Oceans & Blue Carbon, Water Security, Innovative…
    Keith Parker
    Keith ParkerDecember 15, 2011
    GPC GroupProject Summary

    Creating the Environmental Atlas of Abu Dhabi Emirate

    About the Project As Project Manager, I was tasked with creating the Environmental Atlas of Abu Dhabi Emirate: A 200-page full color, full bleed, large-format,…
    Keith Parker
    Keith ParkerMay 16, 2011
    IndependentProject Summary

    My Freelance Journalism Work in the UAE

    My time as a freelancer Following the recession, which hit the UAE in early 2009, my employer, IIR Middle East, laid off over half of…
    Keith Parker
    Keith ParkerMay 10, 2009
    Informa IIR Middle EastIQPC Middle EastProject Summary

    Building 12 International Thought Leadership Conferences in the UAE

    Producing world-class conferences for the Middle East market During my time with IIR Middle East and IQPC Middle East, I managed several high-profile international conferences.…
    Keith Parker
    Keith ParkerJuly 10, 2008
    Informa IIR Middle EastProject Summary

    Creating 46 Thought Leadership Training Courses in Dubai, UAE

    Producing exceptionally high-quality training courses at a rapid pace During my time with IIR Middle East, I produced several professional training courses. Management of these…
    Keith Parker
    Keith ParkerJune 10, 2008

    Popular Posts

    • Reversing the Drop: Achieving a 61% Increase in Exposure for Masdar Institute in 12 Months November 21, 2016
    • Generating High-Quality C-Level Startup Relocation Video Leads at TechCrunch Disrupt November 20, 2017
    • A Cowbell Redefined: Turning a Regional Perception Problem on Its Head November 15, 2017
    • Extend Your Runway: The Sacramento Marketing Campaign to Attract Companies from the Bay Area May 8, 2017
    • Creating a Marketing Pitch for Amazon HQ2 July 16, 2017

    Recent Posts

    • Should You Ride the Fence? September 5, 2019
    • Cracking Top Tier Media for Forge Global August 5, 2019
    • Can Your Clients Define Your Brand? July 9, 2019
    • Will Changing the Name of the 737 MAX Help? June 19, 2019
    • Commvault 2019 Highlights Reel April 30, 2019
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