Thoughts Should You Ride the Fence?In the world of big business, taking a stance on a controversial issue has generally been seen as a risky move. When a company voices…Keith ParkerSeptember 5, 2019
Thoughts Can Your Clients Define Your Brand?Who does your company do business with? As a marketer, are you aware of the customers that pose the biggest risk to eroding your hard-earned…Keith ParkerJuly 9, 2019
Thoughts Will Changing the Name of the 737 MAX Help?What's in a name? Well, if you are a Boeing 737 MAX, then your name carries quite a bit of, well, baggage. While Boeing's clear…Keith ParkerJune 19, 2019