Keith led major destination marketing campaigns for the Sacramento, California, region that incorporated a full spectrum of creative, digital asset development, PPC, digital retargeting, social, content marketing, PR, event marketing, OOH, video, experiential, and more. He spearheaded and led cooperative marketing programs with the Sacramento Airport, the Sacramento Kings, Golden1 Arena, SMUD, Raley’s Family of Fine Stores, Powerschool, El Dorado County, the River District, and the cities of Woodland, the Sacramento, Rancho Cordova, West Sacramento, Citrus Heights, and Elk Grove.
Keith led a national marketing effort focused on attracting Amazon’s HQ2 project to the Sacramento region, with video, print, digital, events, and social elements. He also let a national effort to attract startups to the region through similar platforms.
He has created exposure through the BBC, CNN, WSJ, Bloomberg, Inc. Magazine, Time Magazine, Sky News, AP, and AFP. He has led joint engagements with over 150 entities, including The White House, The UAE’s Prime Minister’s Office, The Clinton Foundation, Etihad Airways, Boeing, Lockheed Martin, GE, Maersk, BP, Siemens, Engie, UOP Honeywell, and many others.